Legal
Privacy Policy
Last updated October 16, 2026
Effective date: October 16, 2026
This policy explains how George Hardscaping collects, uses, and shares information when you use our website.
Information you give us
When you use our contact form, we collect your name, contact details, and message to respond to your request. Your form details go to our customer relationship management system, LeadConnector / HighLevel. Form submissions, along with your IP address and browser details, are also sent to Akismet to check for spam.
When you use our chat assistant, we collect the messages you type. If you choose to share them, we also collect your name, email address, phone number, address, and details about the work you need. The assistant uses Anthropic's AI service to generate replies from your messages. We and our marketing agency, AQ Marketing, keep chat transcripts and the details you provide. These details also go to LeadConnector / HighLevel so we can follow up.
Information collected automatically
When you visit the website, we collect your IP address, browser and device type, pages visited, and time on the site. Google Analytics also measures approximate location and how you find and use the website. We use analytics to understand website use and improve the site. Our hosting provider processes IP addresses in server logs, and hosting-level statistics count page views.
How information is shared
We share information with our marketing agency and providers of hosting, analytics, advertising, chat and AI replies, customer relationship management, spam filtering, website security, content delivery, and website features. These providers process information to provide the functions described in this policy and the table below.
We do not sell your personal information. We do share information for targeted advertising. Google Ads measures which ads lead to calls, form requests, or visits and lets Google show our ads to people who visited this website.
Tools used on this website
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_<id> cookie — 2 years (typical; not measured on this site) | Privacy policy Opt out |
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | agency-chatbot:session:<site> local storage — Until you clear your browser storageagency-chatbot:attention-dismissed:<site> session storage — Until you close the browser tabagencyChatbot.muted local storage — Until you clear your browser storage | — |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookie on its servers (elfsight_viewed_recently) to load and count widget views. | Privacy policy |
| Font Awesome icons Fonticons, Inc. | Delivers the icons used on the website; your browser requests them from Font Awesome's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Akismet spam filtering Automattic Inc. | Checks form submissions for spam. What you submit in a form, with your IP address and browser details, is sent to Akismet to decide whether it is spam. | None found by our scan | Privacy policy |
| Anthropic API Anthropic, PBC | Generates the chat assistant's replies from the messages you type. | None found by our scan | Privacy policy |
| LeadConnector (HighLevel) CRM HighLevel, Inc. (LeadConnector) | Our customer relationship management (CRM) system. Contact form and chat details are stored here so we can respond. Any HighLevel widget on the site (for example a booking or audit form) also runs on it. | None found by our scan | Privacy policy |
| Google Ads conversion tracking Google LLC | Measures which Google ads lead to calls, form requests or visits, and lets Google show our ads to people who visited this site. | None found by our scan | Privacy policy |
| Image, file and code hosting outside image, storage and code-library services (for example Unsplash, Pexels, Amazon S3, Google Cloud Storage, jsDelivr) | Some images, files and code libraries on the website are loaded from outside services, which receive your IP address and browser details. | None found by our scan | — |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site)__cf_bm cookie — session (typical; not measured on this site) | Privacy policy |
| Website functional cookies this website | Keep the website working: a server session, the page builder's view counters for pop-ups, a page-view counter that counts each visit once, and the choices saved by other site plugins. | pvc_visits[0] cookie — 1 day (typical; not measured on this site) | — |
| SEO and site tools LinkStorm, NytroSEO, Google Translate / GTranslate, PrintFriendly, Better Business Bureau seals, Adobe Fonts | Internal-link, translation, trust-seal and font services some pages load; each receives your IP address and the page address. | None found by our scan | — |
| Cookie consent banner (part of this website) AQ Marketing (first party; no outside company involved) | Remembers the cookie choices you make on this site. If you allow analytics, your browser may also send this site, at most once a day, a list of the names of the cookies and similar storage it holds for this site — never their contents. The list is not stored with anything that identifies you, and it is used only to keep this Cookie Policy accurate. | aq_consent cookie — 180 daysaq_consent_report local storage — Until you clear your browser storage or withdraw analytics consent | — |
Cookie choices and tracking signals
Analytics and advertising tools stay off until you click "Accept all" on the cookie banner or scroll the page while the banner is showing; scrolling counts as accepting them.
Use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time.
Our cookie banner remembers your choices. If you allow analytics, your browser may also send this website a list of the names of cookies and similar storage it holds for this site, at most once a day. It does not send their contents. This list is not stored with anything that identifies you. It is used only to keep our Cookie Policy accurate.
Our website does not respond to browser Do Not Track signals. We honor Global Privacy Control (GPC) signals.
Other parties may collect personal information about your online activities over time and across different websites when you use this website. Google Ads collects activity across other websites.
Review or change your information
Email or call us to review, correct, or delete the contact information you gave us. You can reach us using the contact details below.
Children
Our website is not directed to children under 13.
Changes to this policy
We post the updated policy on this page with a new effective date.
Contact us
George Hardscaping74 Essex Ave, Gloucester, MA 01930
Email: service@georgehardscaping.com
Phone: (781) 222-0805
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